Silverstripe brand guides

Silverstripe Cloud style guide

Here are the assets and guidance for applying the Silverstripe Cloud brand.


The Silverstripe Cloud symbol forms part of the logo but can also be used in isolation to represent our managed service. The symbol can be presented in Bright Blue on white/light grey or in white on Blue Black, or imagery with sufficient contrast.


The Silverstripe Cloud logo is composed of a simple, elegant symbol, and a clear, bold wordmark. The stacked logo is the primary format and should be used in most instances. The logo can be presented in full colour on white or in white on Blue Black, or on imagery with sufficient contrast.

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The minimum clear space allowance can be ascertained by the width of the S from the wordmark (as pictured). Do not place any graphics, illustrative elements or type, closer to the logo than indicated here. Do not reproduce the stacked logo any smaller than 20mm on all printed material and 80 pixels on all online material. Do not reproduce the horizontal logo any smaller than 30mm on all printed material and 120 pixels on all online material.


The bold blue and grey colour palette is an integral part of the Silverstripe Cloud brand personality. White should be used liberally to keep the overall tone light, with more bold colours used to support this. Following these colour definitions will ensure there is consistency across all forms of media. RGB and Hex/HTML are used for online collateral which will appear on screen/digital devices. Pantone and CMYK are used for printed collateral.

Bright Blue

HEX #005AE1
RGB 0 90 225
CMYK 90 62 0 0
PMS 285 C

Blue Black

HEX #051E2D
RGB 5 30 45
CMYK 100 70 30 85
PMS 296 C

Blue Grey

HEX #46536B
RGB 70 85 110
CMYK 15 10 0 60
PMS 2376 C

Light Blue

RGB 195 225 255
CMYK 25 15 0 0
PMS 2707 C

Pale Blue Grey

RGB 215 225 235
CMYK 10 5 0 10
PMS 656 C

Dusty Blue

RGB 130 160 225
CMYK 35 25 0 15
PMS 7451 C


HEX #2D2828
RGB 45 40 40
CMYK 0 5 5 85
PMS Black C

Pale Grey

RGB 245 245 250
CMYK 0 0 0 5
PMS Cool Grey 1 C


Meet our primary typeface, Averta. Averta is a geometric sans serif family made by the award-winning designer Kostas Bartsokas. The purely geometric rounds, open apertures, and its low contrast strokes express an unmoderated, straightforward tone, resulting in a modern, neutralist, and friendly typeface. 


The weighting of the Silverstripe Cloud logo and the partner logo should appear visually similar, with the Silverstripe Cloud logo ideally sitting to the left of the partner logo. Both logos should be close to equal size, so the horizontal or stacked version of the Silverstripe Cloud logo should be chosen based on the shape of the partner logo.

Things to avoid

To maintain the consistency of the Silverstripe Cloud brand, it is important to not recreate or reinterpret the logo. Ensure that clear space rules are kept, and that there is a sufficient contrast between logo colour and background.

❌ Don’t

Do not use white formats on pale imagery or light colour backgrounds.

❌ Don’t

Do not use full colour formats on dark imagery.

❌ Don’t

Do not use full colour formats on any colours.

❌ Don’t

Do not recolour.

❌ Don’t

Do not stretch or distort.

❌ Don’t

Do not add effects.

Need help?

Have questions or need advice about how to apply the brand? Send an email to to get in touch with the team.