Strategy & Design

Research & Strategy

Our strategy & consultancy services make sure that your organisation is set up for success from the moment your project starts with us.

Design thinking

Design thinking utilises elements from the designer's toolkit like empathy and experimentation to arrive at innovative solutions. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or instinct making risky bets based on instinct instead of evidence.

Thinking like a designer can transform the way organisations develop products, services, processes, and strategy. This approach brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges.



Our customer experience design workshops take a simple yet rigorous approach to designing new experiences for your customers, focused on opportunities to leverage or pain points to remove.

Well beyond the ideation of design ideas, attendees—typically a cross-functional team with complementary skills—model the drivers of loyalty, align brand promises, and define a straw model for customer experience strategy, which creates design frameworks that guide the process.

Then we work to understand customer wants, needs, journeys, and gaps in the context of their expectations of experience, and develop functional models of desired experiences, including a view of the systems that will support and deliver them.

Business Analysis

Whatever your project involves, our teams work closely with you to understand your organisation's goals, framework, and processes. It enables use to define what your organisation needs, and how we can make it happen for you.

Our research spans across a variety of methods that includes anything from observing your domain and markets, reviewing your internal processes and systems, to conducting stakeholder issues to pin down what matters to your organisation.

These methods allow us to create a model your organisational environment so we can translate what we've learnt into an optimised solution that is exclusively tailored to your organistion's need for a digital transformation.  

Content Strategy

Your customers are the ones who will decide if your site is successful. On your website, you have a message you want your customers to receive, and you need to make sure your message resonates with them. Whether you are migrating your old content, creating a new site from scratch, or elevating your new site, our teams can help you make sure the content on your site is crafted to who matters most to you.

At SilverStripe, we ask them directly what they think of your site, and find out through interviews, surveys, and site visits what matters to them. Using what we learn, we create a content strategy that optimises your site's content, appealing to your ideal customer. From there, we craft the messages your want to deliver on your site by writing clean, concise copy in the voice you want your customers to hear. 

A/B testing

When it comes to creating a new website or web app, it can be difficult to tell what your customers are more likely to respond to. Using A/B testing, you can run two different versions of your whole site, or an element of your site, to track which version will deliver the best results for what you are trying to achieve with your project.

At SilverStripe, we've developed our own module for A/B testing that we can install for you! You are able to use A/B testing in a multitude of ways, such as comparing headings, imagery, or even button colours where you are looking at 2-3 variations. With A/B testing, you don't require high levels of traffic to get valid results. Once the results are in, we can collaborate on which variation gave you the results you are looking for, and make your changes with confidence!

Contact us about Research & Strategy