Powers of Persuasion

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Influencing change in the public sector is tricky, especially when you're trying to curb behaviour (quit smoking, stop speeding, safer workplaces) or trying to communicate an important message like getting people to vote.

This Powers of Persuasion eBook pulls insights from psychology, advertising and behavioural economics to deliver 6 persuasion secrets that you can use in your digital communication efforts.

The principles:

  1. The magic of three
  2. Using nice clickbait
  3. How do I look?
  4. Social proof and following the herd
  5. Trust me
  6. Personalisation