Creating a digital presence for the You’re Cooked fire safety campaign

Silverstripe has enjoyed a long working relationship with Fire and Emergency NZ, designing, developing and hosting key digital platforms. 

1 in 4 house fires start in the kitchen, and 50% of all fatal house fires involve alcohol or drugs. Silverstripe worked with Fire and Emergency to approach this serious issue in a light-hearted creative way to connect with those otherwise disengaged from fire safety, by creating a campaign website to house a collection of humorous and easy recipes that are focused on reducing the number of kitchen fires.

The project saw Silverstripe make the most of Fire and Emergency’s existing code and design to create a digital asset that they could re-use for feature campaigns. We worked together to develop a custom campaign template that could use their existing content blocks, but introduced a custom style and custom blocks that were in-keeping with to the ‘You’re Cooked’ campaign.

With a generic digital solution, Fire and Emergency would have had to pay for a new website every time they launched a campaign of this calibre with its own visual style. It was our goal to deliver a lower-cost solution that enabled longevity and customisability, without sacrificing quality.

Together, Silverstripe and Fire and Emergency created an eye-catching, simple “digital cookbook” website that had its own campaign look and feel within the broader Fire and Emergency brand. 

You’re Cooked follows an intuitive structure to deliver the message of the campaign and encourage interaction through social media integration.

• Discovery workshops
• User experience design
• User interface design
• Project management
• User testing
• Web development
• Silverstripe CMS development
• Managed cloud hosting