Aligning a banking website with an ever-evolving brand
Silverstripe completely rebuilt Westpac’s website on Silverstripe CMS using new, modern designs.
With Silverstripe CMS, content editors can now manage and edit the navigation and all other content such as widgets and applications through the back end. Silverstripe CMS enabled Westpac to set up different site administrators and content authors with different levels of access to the backend depending on internal processes and legal requirements.
Silverstripe integrated several systems within the back end and led the project well by ensuring all partners would be involved and delivering their parts on time.
For Silverstripe and Westpac, the project was a huge success. The unique visits on the site went up by 30% after the launch, which indicates a higher interest in site usage. The user engagement increased as well. Areas such as the calculators saw a 50% increase in time spent with the applications.
Internal Westpac staff members commented positively on how easy the new site is to use and they have had great feedback directly from customers as well.
Silverstripe were an integral part of the team that launched our new market-leading website westpac.co.nz. Their expertise, assistance and flexibility were invaluable from an early planning stage, through a rapid build, and now during ongoing maintenance and monitoring. They truly are at the top of their game.
Online Marketing Manager, Westpac
- Creative Strategy
- UX & design
- Front and back end web development
- Dedicated testing resource
- Ongoing UX & UI discussions
- Project Management
- Solution Architect consultation
- Programme Management
- Account Management