Our work

Aligning a banking website with an ever-evolving brand


Project background

With their new website, Westpac New Zealand wanted to be a leader in the Australasian banking marketplace and provide their customers with an outstanding banking experience online. The new website needed to clearly align with an evolving Westpac brand; a modern and knowledgeable bank that people could trust with all financial matters, that are innovative and have customers at heart.

Westpac required:

  • A modern and clean website design
  • A set of tools and calculators that would help people to get organised financially with their credit cards, home loans and investments
  • A review of their information architecture to optimise user flow while navigating the website
  • A hosting stack to keep the website safe and running quickly
  • An ability to integrate with a range of technical platforms

Project scope

Silverstripe completely rebuilt Westpac’s website on Silverstripe CMS using new, modern designs.

With Silverstripe CMS, content editors can now manage and edit the navigation and all other content such as widgets and applications through the back end. Silverstripe CMS enabled Westpac to set up different site administrators and content authors with different levels of access to the backend depending on internal processes and legal requirements.

Silverstripe integrated several systems within the back end and led the project well by ensuring all partners would be involved and delivering their parts on time.

Key outcomes

For Silverstripe and Westpac, the project was a huge success. The unique visits on the site went up by 30% after the launch, which indicates a higher interest in site usage. The user engagement increased as well. Areas such as the calculators saw a 50% increase in time spent with the applications.

Internal Westpac staff members commented positively on how easy the new site is to use and they have had great feedback directly from customers as well.

Silverstripe were an integral part of the team that launched our new market-leading website westpac.co.nz. Their expertise, assistance and flexibility were invaluable from an early planning stage, through a rapid build, and now during ongoing maintenance and monitoring. They truly are at the top of their game.

Sarah Davies

Online Marketing Manager, Westpac

Services provided

  • Workshops
  • Discovery
  • Creative Strategy
  • Wireframing
  • UX & design
  • Branding
  • Front and back end web development
  • Dedicated testing resource
  • Ongoing UX & UI discussions
  • Project Management
  • Solution Architect consultation
  • Programme Management
  • Account Management

Work with us

Whether you’re looking for a project partner who can help you realise your epic digital vision, or you need a hand with your website, we can help. 

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