Our work

Aligning a website with a company’s evolving brand

Westpac

Project background

With their new website, Westpac New Zealand wanted to be a leader in the Australasian banking marketplace and provide their customers with an outstanding banking experience online. The new website needed to clearly align with an evolving Westpac brand; a modern and knowledgeable bank that people could trust with all financial matters, that are innovative and have customers at heart.

They wanted:

  • A modern and clean website design
  • A set of tools and calculators that would help people to get organised financially with their credit cards, home loans and investments
  • A review of their information architecture to optimise user flow while navigating the website
  • A replacement for their internal platform that is intuitive and easy-to-use
  • A hosting stack to keep the website safe and running quickly
  • An ability to integrate with a range of technical platforms

Project scope

Silverstripe completely rebuilt Westpac’s website on Silverstripe CMS using new, modern designs.

With Silverstripe CMS, content editors can now manage and edit the navigation and all other content such as widgets and applications through the back end. Silverstripe CMS enabled Westpac to set up different site administrators and content authors with different levels of access to the backend depending on internal processes and legal requirements.

Silverstripe also built the ‘Bank Account Chooser’ which helps clients to decide on the right sort of account and credit card for them. The application is extremely complex, as each question depends on previously given answers, and some may not be asked at all, depending on the individual client's needs and circumstances. The paths and dependencies between the questions, as well as the suggested options, can be edited in the CMS, so there is no need for developers to get involved if Westpac wants to change a rule for a bank account or add a new type of account or credit card.

Silverstripe integrated several systems within the back end and led the project well by ensuring all partners would be involved and delivering their parts on time.

Project challenges

Silverstripe manages projects in an Agile way, whereas Westpac uses waterfall. Waterfall management requires long time planning, whereas agile involves short term sprint planning. Coordinating the work with all third party providers was a big challenge. There were many dependencies that had to be considered. As we went into the project, we had to work out a compromise between these different approaches to project management. This also meant that not all designs had been completed when the implementation process was supposed to start, which made it difficult to get the whole picture before starting the actual implementation work.

Key outcomes

For Silverstripe and Westpac, the project was a huge success. The unique visits on the site went up by 30% after the launch, which indicates a higher interest in site usage. The user engagement increased as well. Areas such as the calculators saw a 50% increase in time spent with the applications.

Internal Westpac staff members commented positively on how easy the new site is to use and they have had great feedback directly from customers as well.

Silverstripe were an integral part of the team that launched our new market-leading website westpac.co.nz. Their expertise, assistance and flexibility were invaluable from an early planning stage, through a rapid build, and now during ongoing maintenance and monitoring. They truly are at the top of their game.

Sarah Davies

Online Marketing Manager, Westpac

Services provided

  • Workshops
  • Discovery
  • Creative Strategy
  • Wireframing
  • UX & design
  • Branding
  • Front and back end web development
  • Dedicated testing resource
  • Ongoing UX & UI discussions
  • Project Management
  • Solution Architect consultation
  • Programme Management
  • Account Management

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