Developing a new digital platform to engage with KiwiSaver market
Increasingly KiwiSavers want to know more about their account, not just how much they have saved but where the money is invested. They want access to resources to help them with choices and then make changes easily.
Forsyth Barr realised that consumer attitudes were maturing when it came to KiwiSaver and they decided to respond with a new KiwiSaver product called ‘Summer’.
Forsyth Barr selected Silverstripe to help them deliver on their vision for Summer, says Trish. They meet all the base criteria, but the company’s financial experience was an added attraction, acting as an endorsement of our capability, credibility, and processes.
Silverstripe’s financial market experience proved invaluable given the need to facilitate the flow of data between Forsyth Barr and Trustees Executors Limited – an independent organisation that manages the Summer KiwiSaver scheme’s registry. The Summer digital platform needed to carry information between the two entities in a prescribed manner.
Other integrations helped enhance the user experience, with a connection to the GB Group electronic verification of identity engine making it easier for people to apply, and integration with the Saber document repository enabling Scheme members to safely access their secure documents online.
Although Forsyth Barr started with a clear idea of what they wanted out of the digital platform, they valued the agile, iterative process of working with Silverstripe on the project. An agile approach meant the Forsyth Barr team developed a deep understanding of the platform through the process, putting them in a very good position to drive ongoing development. It helped the teams to prioritise requirements for the platform as the project evolved.
It’s been successful for us from a lead generation point of view, but importantly for us, it has been a success from a member experience perspective. We wanted people to feel engaged with their KiwiSaver and empowered to take charge of their account. The data shows a big tick in that box
Head of Summer, Forsyth Barr
After a nine-month development process, the Summer KiwiSaver scheme's website went live in support of the product launch, hosted on Amazon Web Services and managed through Silverstripe Cloud. After working with Forsyth Barr’s brand agency to develop the website’s design, Silverstripe built the entire platform and now manages its hosting.
As well as good member engagement, a reflection of the website’s effectiveness has been the positive feedback from Forsyth Barr’s 114 strong adviser network around New Zealand. The success of the digital platform has been key to the launch of the Summer KiwiSaver scheme product.
- UX & design
- Front and back end web development
- Dedicated testing resource
- Ongoing UX & UI discussions
- Project Management
- Solution Architect consultation
- Programme Management
- Account Management
- Managed cloud hosting
- 24/7 New Zealand-based support