Building Primary ITO’s modern digital presence
This project had five main goals:
- Increase brand reputation
- Futureproof the website
- Provide engaging, accessible content that’s easy to find
- Support learners to find the right pathway for them
- Promote training to employers
Primary ITO’s current website had a strong foundation, allowing us to refresh and update, rather than rebuild. We focused on user needs, and through our discovery, design and development services we delivered enhanced functionality and capability for their audience.
We reviewed all content to help Primary ITO get ready for the new Te Pūkenga world and helped manage BAU content changes on Silverstripe as the platform evolved.
Primary ITO had been battling with their website for the last couple of years, trying to manage the pace at which the organisation was growing and changing, with a digital structure that wasn’t flexible enough to keep up. This had resulted in a growth in microsites to fix individual problems, rather than an overall effective digital strategy.
Primary ITO has a vibrant brand that wasn’t matched on their website. Alongside this, the user experience was convoluted and didn’t showcase their service offering. There was also a strong desire to integrate te ao Māori and te reo Māori seamlessly into the experience.
Primary ITO told us that they were looking for an engaged and responsive partner, with the capacity to deliver ongoing website maintenance and project work to support them on their journey. As a full service partner, we were well equipped to deliver all requirements under one roof in Wellington.
As an Industry Training Organisation, Primary ITO is responsible for providing work-based training for the food and fibre sector. With an offering of over 120 programmes, we developed a brand new programme listing page that was easy to find and navigate.
We were able to collaborate with Primary ITO’s designer to refresh the way they applied their brand in a digital setting, recommend and implement a new font, and create a web style guide to help their teams maintain the momentum gained off this website project.
- Discovery workshops
- User experience design
- User interface design
- Project management
- User testing
- Web development
- Silverstripe CMS development
- Managed cloud hosting