Measures of success
The unique visits on the site went up by 30% after the launch, which indicates a higher interest in site usage. The user engagement increased as well. Areas such as the calculators saw a 50% increase in time spent with the applications.
Internal Westpac staff members commented positively on how easy the new site is to use. And they have had great feedback directly from customers as well.
For SilverStripe, the project was a big success. By running the project in an agile way, the company was able to demonstrate new features every week to the client. Westpac was able to test the new features immediately after completion to ensure that they were happy with the development.
The client had ongoing transparency on work progress, which built a lot of trust between SilverStripe and Westpac.
By using agile, SilverStripe sets the correct expectations. The whole process is well planned and structured and the client sets the priorities.
SilverStripe were an integral part of the team that launched our new market-leading website westpac.co.nz. Their expertise, assistance and flexibility were invaluable from an early planning stage, through a rapid build, and now during ongoing maintenance and monitoring. They truly are at the top of their game.
– Sarah Davies, Online Marketing Manager, Westpac
Marketing Magazine, Sep-Oct 2012
View this Case Study as a PDF