Skip to main content

This site requires you to update your browser. Your browsing experience maybe affected by not having the most up to date version.


Powers of Persuasion

Cover of the Powers of persuasion eBOok

Download the eBook

Influencing change in the public sector is tricky, especially when you’re trying to curb behaviour (quit smoking, stop speeding, safer workplaces) or trying to communicate an important message like getting people to vote.

This Powers of Persuasion eBook pulls insights from psychology, advertising and behavioural economics to deliver 6 persuasion secrets that you can use in your digital communication efforts.

The principles:

  1. The magic of three
  2. Using nice clickbait
  3. How do I look?
  4. Social proof and following the herd
  5. Trust me
  6. Personalisation


  • Category
  • Public Sector
  • Type
  • eBook