Strategy & Design

UX Design

Be confident that your website or web app works for your organisation and your customers with our UX design services.


Information architecture

Information architecture is all about enabling your users to find relevant information quickly. No matter how great your website content is, if your users can't find what they are looking for, you aren't communicating with them effectively.

SilverStripe can help you build an information architecture for your site. Our process is made up of content audits, user interviews, and card sorts. We make sure that your labels, searchability, navigation structure, word usage, and how you choose to organise your content will influence your users to meet their goals and get them coming back to your site.  If you are already working with another company on creating an information architecture for your site, we can collaborate with other companies to bring their recommendations for your site into our design process.

Content strategy

Your customers are the ones who will decide if your site is successful. On your website, you have a message you want your customers to receive, and you need to make sure your message resonates with them. Whether you are migrating your old content, creating a new site from scratch, or elevating your new site, our teams can help you make sure the content on your site is crafted to who matters most to you.

At SilverStripe, we ask them directly what they think of your site, and find out through interviews, surveys, and site visits what matters to them. Using what we learn, we create a content strategy that optimises your site's content, appealing to your ideal customer. From there, we craft the messages your want to deliver on your site by writing clean, concise copy in the voice you want your customers to hear.

Interested in seeing some of our great UX & design projects that we've delivered? Find them here!

Our work


Wireframes map out key pages of your website, visually documenting the pages' suggested structure and content at a high level. Wireframes don't contain final copy or even show a final layout. Instead, they just show indicative elements of each of your pages.

Our simplest wireframes are static graphics, but for more complex sites or applications, we create interactive wireframes. These show not only the structure and content of the pages, but also user interaction. In an interactive wireframe, clicking on the wireframe's elements simulates on a high level how to interact with and navigate through the final site. This makes wireframes ideal for early user testing.

Once the wireframes have been tested and validated we can focus on the visual design of elements.

Usability testing

Usability testing assesses how your site or application works for your users. Can your users find what they are looking for? Can they accomplish the tasks they've come for? Do they find it easy to use the site?

We can test usability with individuals or groups, observing their interactions and documenting them, using the lessons we learn from the test to inform our design process for your site. We can also use remote tools such as Treejack and Chalkmark, with which you can send a link to your own set of users to complete tests online.

We can run usability tests at several stages throughout your project, as early as the wireframe stage to get initial feedback, and later to validate what we've built (including A/B testing for new features). We recomend conducting usability testing on your finished site at regular intervals to ensure that your Information Architecture and content is consistently useful and relevant for your users.



There are international guidelines for creating accessible websites readily available: the Web Content Accessibility Guidelines (WCAG). Developed through the W3C process, the WCAG (currently WCAG 2.0) provides a single shared standard for web content accessibility. Primarily intended for developers, designers, and accessibility experts, all WCAG documents explain how to make a website more accessible and are organised under four principles: perceivable, operable, understandable, and robust. This set of recommendations allows you to reach a level of conformance (A-minimal, AA-satisfying or AAA-excellent).

An accessible website gives the access to information and interaction for many people with disabilities. Web accessibility also benefits those with temporary or conditional disabilities which in some cases may be ageing, slow internet connection, broken arm, etc. Making your website accessible to people with disabilities will end up making it accessible to everyone.

Contact us about our UX Design services