George Patterson Y&R (GPYR) is one of Australia's leading communication agencies.

George Patterson Y&R (GPYR) is one of Australia's leading communication agencies. Our Melbourne office is one of the most awarded agencies in Australia with recent accolades including ADMA agency of the year, Webbys, IAB and Cannes Cyber Lions. Our operation works across Melbourne, Sydney, Brisbane, Canberra and Auckland.

Our core capabilities allow us to solve communication and marketing challenges through multifaceted strategies. To reduce complexity and cost, we bring the right people and disciplines together – people who are capable of talking about demand generation and search optimisation in the same breath. This ultimately means we arrive at solutions more quickly with our clients and can react to changing market forces swiftly.

–From Matt Farrugia, Digital Director, GPY&R


Strategic Marketing Support

  • Business planning
  • Brand planning and development
  • Customer engagement
  • Advanced analytics and customer intelligence
  • Market research
  • Competitive research
  • Industry and trends analysis
  • CRM planning
  • Social media engagement planning and monitoring

Idea Generation

  • Concept development
  • Animatics
  • Copywriting

Content Production

  • Graphic Design
  • Animation
  • Photography
  • Video
  • 3D Modeling and animation
  • Long-form copywriting

Interactive Planning and Implementation

  • Design and development
  • Email marketing
  • Game design and development
  • Digital media planning and production
  • Content Management
  • Multimedia production
  • Search engine optimisation
  • Search engine marketing
  • Viral marketing

Experience Planning and Information Architecture

  • User Research (e.g. interviews, surveys)
  • Expert site reviews
  • Content audits
  • Personas and user scenarios
  • Site maps
  • Wireframes
  • Usability testing (labbased and remote)
  • Eyetracking

Systems Integration and Software Development

  • Web and animation development
  • Software development
  • Ecommerce
  • Quality assurance
  • Application development
  • Content and digital asset management
  • Marketing asset management systems

Services include

Marketing Design & User Experience Multimedia Web Development E-commerce

Contact GPY&R

Level 15, 35 Clarence Street

Sydney, NSW 2000