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Claire Hodds


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Member since Oct 2017


7 Blog posts


Influencing for good in the Public Sector

Influencing change in the public sector is tricky, especially when you’re trying to curb behaviour. In this post we look at just 1 of the 6 principles from our upcoming ebook on influencing for good, the principal being 'the magic of three'.

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Tame the Content Beast Part 5: This is for everyone

In the final part of our Tame the Content Beast series, we highlight a crucial step in crafting your web content, accessibility. Our simple checklist will help you ensure your content is accessible to everyone. 

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Tame the Content Beast Part 4: Constant feedback

There's nothing worse than writing a long piece of content just to realise it doesn't resonate with the audience and tanks in search. Constant feedback is crucial for avoiding this and ensuring your content remains on target.

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Tame the Content Beast Part 3: Being ruthless

Posted in Marketers

Tagged marketers

Claire Hodds

by Claire Hodds

Posted 5 April 2018

Be ruthless when creating your content. People want immediate information, simple answers and relevant insight from your content. Here’s how you can be ruthless with content and how to only put your best foot forward.

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Tame the Content Beast Part 2: Data driven decision making

Posted in Marketers

Tagged marketers, Data

Claire Hodds

by Claire Hodds

Posted 20 March 2018

Using data to inform decisions is the crucial next step in taming the content beast. In part 2 of this series, we look at how our trusted ally Google Analytics and some other useful tools can aid us on our content creation journey.

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Tame the Content Beast Part 1: User First

Posted in Marketers

Tagged marketers

Claire Hodds

by Claire Hodds

Posted 8 March 2018

In the first of our 'Tame the Content Beast' series we discuss why defining your user is the first step to take in the content creation process. Having a clear idea of your user and audience in mind, helps to effectively target your messaging and content.

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4 social media lessons from NZ Police

The New Zealand Police have some great advice on the use of social media in marketing. Here's what they had to say about how they best connect to their audience, as well as shedding light on the future of social media in emergency services.

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