Salehoo

salehoo.com

Site purpose

SaleHoo.com is a leading wholesale and drop shipping directory with a membership of over 70,000 online sellers. SaleHoo helps people find the best sources for low-cost products for resale on online stores such as eBay. It also provides teaching resources and a vibrant community forum where members can discuss topics with expert online seller-moderators.

SaleHoo members also get access to the SaleHoo Research Lab, an online software application that allows people to test out product niche ideas by gauging relative competition and demand on eBay and other sources.

What we did

SaleHoo already had a working site, but the back-end made of multiple different systems had become a tangled mess and headache to manage. SaleHoo needed a new CMS that would combine different aspects of their site into a single solution, while retaining integration in existing payment and membership systems. The new site also needed to allow SaleHoo developers to plug in the SaleHoo Research Lab software with as few hiccups as possible.

To help SaleHoo achieve these goals, SilverStripe

  • Created a custom, all-in-one CMS solution that would take into account SaleHoo's unique requirements.
  • Worked with the SaleHoo developers to create a scalable framework that they would be comfortable building on in the future.
  • Provided SaleHoo copywriters and staff with comprehensive CMS training and ongoing support.

What users can do now

  • SaleHoo development staff have been able to focus on front-end product development that directly engages with the customer (such as their eBay Research Lab), rather than investing time in the back-end system.
  • SaleHoo staff can now access every aspect of the site from one integrated portal instead of multiple systems.
  • SaleHoo members enjoy a robust site that performs well even with the many thousands of visitors it gets every day.

Measures of success

"While we have the expertise in-house to create our own CMS, what we don't have is the capacity to do so while still creating successful product and a great user experience on the front-end. SilverStripe enabled us to focus on our customers, rather than on our own internal systems. Our developers in particular found working with SilverStripe very convenient—being in the same time zone, within an hour's flight, and with the ability to interact with them constantly throughout the process."
Simon Slade, SaleHoo.com CEO

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