Tens of thousands of people are currently in Denver, Colorado, as part of a major process in the U.S. Presidential Election—the Democratic National Convention.
The four day convention schedule supplies key speeches and decisions by the Democrats, and there is significant interest in what Barack Obama, Hilary Clinton, and others, are going to announce.
Pew Research notes "the upcoming Democratic National Convention is generating much more public interest than did the party's convention four years ago. Fully 59% of Americans say they are interested in following what happens at the Democratic convention, up from 36% in 2004."
Major announcements are expected to align with the American evening primetime television segment, however this year particular emphasis is being placed on demconvention.com, the official website.
In a convention of many firsts, the website aims to be the most tech-savvy of its kind, for instance providing HD-quality streaming video, a virtual Town Hall for submitting questions to the Democrats, blogs, and Spanish content.
As announced on our blog back in April (and covered in the T.V. news clip below) both the SilverStripe software and the company were used to build the website. Demconvention.com shall certainly become the most visited SilverStripe-powered website to date, easily surpassing our past record of 80,000 page views in 3 hours that was set by the California Women's Conference ticket rush last month.
The video can also be downloaded in high quality mpeg format.
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We now have some official stats from the Democratic National Convention Committee. These are some whopping numbers for a 4 day event:
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DENVER – Demonstrating that Americans came together for change – both in Denver and across the country -- in record numbers during the 2008 Democratic National Convention, the Democratic National Convention Committee (DNCC) today announced that the Convention's official Web site, DemConvention.com, received more than 3.2 million visits totaling more than 2.6 billion hits during Convention week. More than 350,000 hours of video were watched by DemConvention.com visitors as the DNCC offered live gavel-to-gavel coverage in High-Definition (HD) in both English and Spanish for the first time in Convention history.
"We made a commitment early on to provide people with multiple ways to participate in this historic Convention," said Aaron Myers, Director of Online Communications for the DNCC. "These statistics show that our efforts paid off. We succeeded in welcoming more people to the Democratic Convention experience and bringing more people into the electoral process than ever before."
The most popular areas of the site were the homepage, the video gallery, the Convention schedule and the main index of Convention speeches. By week's end, the average Web video viewer had watched 80.4 minutes of coverage. More than 300 Convention video clips continue to be available for on-demand HD viewing at DemConvention.com. The DNCC's Convention podcast remained the most popular offering on Apple's iTunes service as late as the evening of Tuesday, September 2 - after the start of the Republican National Convention.
In addition to the more than 85,000 people in attendance at INVESCO Field at Mile High, Barack Obama's acceptance speech drew a total of 38.4 million television viewers, compared to the 34.2 million Americans that watched the opening ceremonies of the Beijing Olympics, according to Nielsen Media Research. On average, the four-day event was watched by 30.2 million television viewers, while the Olympic games averaged 27.7 million.
The figures are the highest for a Convention since Nielsen began tracking viewership in 1960. The ratings represent a 57 percent increase over the 24.4 million who watched the final night of the 2004 Democratic National Convention in Boston.
Posted on 5 Sep 2008 by Sigurd Magnusson
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