Webstock is here! We've been in heads-down mode for a while, working on sites for councils, Air New Zealand, and American clients too. So now is the time to celebrate the local scene and be proud of Webstock!

This year we are the main sponsor and we're honoured to support the Welly web scene.

On our business cards we have our mantra: "Be more human." This is a reminder to us that we are solving human communication problems and that we're not in business to solve technology problems. It's a reminder about how to deal with each other as employees, how to deal with clients, and how to deal with the people who use what we create.

For Webstock 2010, the theme is: How do humans win? How do we as people focus on what matters?

Our booth at Webstock is all about the wall. The wall is where people put cards that talk about how humans win. The wall is about human interaction with a big, wide canvas.

The website http://bemorehuman.org is where you can submit pictures or submit your own answer to the question of How do humans win? On the site we collect Flickr images tagged with bemorehuman and we collect Tweets with the #bemorehuman tag. Staff at our booth will print compelling responses that come in and put them on the wall.

The site will live on beyond Webstock as Webstock is just the introduction of the How do humans win? concept. We want the conversation to continue because the idea of humans winning is something that a lot of us care about.

More importantly, the answer to the question doesn't come from us. How do humans win? is a dialogue. We don't have the answers. You do. 

See you at Webstock, and mind the goats!

Brian