Google Summer of Code Fruit #5: Google Adwords and Sitemaps
12 Jul 2007
Will Scott, working from Seattle, has made good progress on his Google Summer of Code project of focusing on search-engine optimisation, which can hopefully be released in a few months.
Will's first work was adding Google Sitemaps support.
By your website exposing a sitemaps.xml file, (a file listing all pages of your site, mentioning when they were last changed), Google and other search engines will no longer accidently miss out some of your pages, and changes to your pages will more rapidly show up in the search engines. This work now only requires final testing and user-interface polish.
Will's second work relates to AdWords, or allowing you to easily pay Google for your advertisement to show up for specific phrases (e.g. "silverstripe adwords", illustrated below). Again as the preview below shows, the system is well underway, giving us plenty of time to complete the interactions with the adwords system, and make the user-interface work slick. Thanks Will!
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That looks fantastic. Tim asked me to load these ideas up from my real world experience using SS and Google adwords.
*The ability to use different Google adwords accounts for different pages within the site would be very useful for larger implementations where different content sits under different cost centers within a business.
** With the increasing popularity and success of image ads it would be useful if you could also add these for the same keywords for each page
*** Integration of the Google Keyword tool (or another) to automatically check the content and suggest keywords (and even maybe also populate the keyword metadata field) would be fantastic.
Posted on 19 Jul 2007 by Peter Terpstra
Awesome, Will. This is going to be really useful for our clients who want to easily work with Google ad (and basic search!) technology.
Posted on 11 Jul 2007 by Brian Calhoun
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